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Prestons Guide

Our Guide to Diamonds

Our guide to understanding the 4 C’s and how cut, colour, clarity and carat create the value and beauty of a diamond.

If you are looking to discover your perfect diamond, then you will first need to explore the 4 C's. The value and beauty of a diamond is attained by a combination of the 4 C's, four characteristics which are considered the most important when selecting your stone. Each of our showrooms would be delighted to guide you through the cut, colour, clarity and carat of our diamonds, advising and guiding you to the choice that is right for you.

Diamond Cut

The cut, often referred to as one of the four C’s, can be considered one of the most important in diamond grading. The cut refers to not only the shape of the diamond but the proportions of the gemstone itself. The proportions determine which angle the light enters and exits the diamond, projecting a glimmer of sparkle and fire throughout the stone.

Today, technological advancements have allowed diamond cutters to determine the exact characteristics of each stone allowing them to enhance the natural beauty of a diamond with minimal waste.

Diamond Colour

The colour of a diamond is important consideration when looking for your perfect stone. A good, or white, colour to your diamond will allow it to reflect more light and brilliance and therefore combined with the other 3 C's sparkle more.

The rarest and most valuable diamonds are completely colourless and rated as a 'D' in colour. Of course, the difference between two colour grades can be a significant difference to the price of your diamond. Our showrooms each offer a selection of 'D' colour diamonds and guaranteed to always only showcase diamonds graded as white, usually ranging from D-F but sometimes including G which is classed as nearly colourless.

Diamond Clarity

A diamond’s value comes from its own natural beauty as well as its rarity and clarity. Today, approximately 100 to 250 tonnes of ore can be processed from the average kimberlite pipe to produce a one carat, polished, quality gemstone.

Each natural diamond contains identifying characteristics, unless internally flawless, and the clarity of a diamond is determined by the degree to which a stone is free from these characteristics, often referred to as blemishes, inclusions, or flaws. The scale starts at IF, meaning internally flawless, through to I1 or I2, meaning the diamond is included to the 1st or 2nd degree with inclusions often visible to the naked eye.

Our showrooms understand that a diamond does not have to be flawless to be beautiful, however we will reject a diamond with obvious inclusions visible to us or our clients. Each diamond at Prestons is accompanied by a diamond certificate. This certificate will not only show you the grading, e.g. SI1, of a diamond but a description of the types of inclusions, or characteristics in your diamond.

Diamond Carat

The carat of a diamond refers technically to its weight but is also often associated with the size of the stone. A carat is a technical form of measurement, one carat is divided into 100 points, and therefore 0.75cts would translate to 75 points or 0.50cts to 50 points, as illustrated below throughout our enlarged scale.

The carat weight can also be affected by the cut of a diamond, for example an oval cut diamond presents a larger surface area than a round brilliant cut of the same carat weight, thus giving the appearance of a larger stone. The carat weight, although an important consideration, does not alone determine a diamond's value but instead a combination of all 4 C's.

Our Collections & Services

Our four showrooms in Guildford, Leeds and Wilmslow together showcase the world's finest watch houses in Rolex, Patek Philippe and TUDOR alongside exquisite fine jewellery and bespoke design services.

Contact Us

Our showrooms all offer exceptional levels of service throughout your journey with Prestons, making the experience of shopping with us both memorable and enjoyable. If you have an enquiry regarding our fine jewellery collections, our services or the brands we showcase, please contact your nearest showroom below.

From all at Prestons, we look forward to speaking to you soon.

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Our Showrooms

Over the years generations of families have become customers of Prestons and many have become friends. Today, our teams look forward to welcoming you to our showrooms in Surrey, Cheshire and Leeds.