A Family Business Since 1869
Our Story
In 1869 James Preston opened what would eventually become one of the largest jewellery showrooms in the UK
but it was his niece, the pioneering Gertrude Duckworth, who grew the business and opened in 1912 the famous
showroom on the corner of Deansgate, Bolton.
Her Grandson Gordon was an innovative retailer whose television campaigns through the 1970s and 80s made the
business nationally famous. His slogan, Its Always Worth A Journey To The Diamond Centre Of The North, brought
couples from all over the country for their engagement and wedding rings.
Today, still family owned, Prestons' showrooms are located in Guildford, Leeds and Wilmslow, partnering Rolex,
Patek Philippe and TUDOR, and showcasing the fine jewellery and the bridal collections we have always been famous for.