Search Menu

Rolex Datejust 31 Oyster, 31 mm, Everose gold
m278275-0010

£27,150.00
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Contact Us

Reference 278275 Model Case Oyster, 31 mm, Everose gold Bezel Fluted Water-Resistance Waterproof to 100 metres / 330 feet Movement Perpetual, mechanical, self-winding Calibre 2236, Manufacture Rolex Power Reserve Approximately 55 hours Bracelet President, semi-circular three-piece links Dial Chocolate set with diamonds Certification Superlative Chronometer (COSC + Rolex certification after casing)
Rolex watch wrist
Chocolate Dial

Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
The Fluted Bezel

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
18 ct Everose gold

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Prestons' is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depend-ing on the model, perfectly suited for a wide range of sports and other activities. Built to last, these time-pieces are characterized by their distinctive and time-less aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watch-ing the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

Thank You

Thank you for your interest in Rolex watches.

Your message has been successfully sent to your chosen Prestons showroom. One of our dedicated team members will be in contact with you as soon as possible. From all at Prestons, we look forward to welcoming you to one of our showrooms and further assisting you on your Rolex journey.

Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible.

Cancel

* Required


You May Also Like