facebook pixel
Search Menu
Close

Rolex Datejust 31 Oyster, 31 mm, Oystersteel and white gold
M278274-0018

£7,050.00
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model availability
Rolex product image thumbnail
Rolex product image thumbnail
Rolex product image thumbnail

Contact Us

Reference 278274 Model Case Oyster, 31 mm, Oystersteel and white gold Bezel Fluted Water-Resistance Waterproof to 100 metres / 330 feet Movement Perpetual, mechanical, self-winding Calibre 2236, Manufacture Rolex Power Reserve Approximately 55 hours Bracelet Jubilee, five-piece links Dial Mint green Certification Superlative Chronometer (COSC + Rolex certification after casing)
Rolex Watch Wrist
Fluted bezel

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
Mint green dial

Mint green dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
White Rolesor

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Prestons is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolising Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust silver watch with vibrant green dial Rolex Datejust silver watch with vibrant green dial

Rolex Datejust

Make a date of a day

View all models

Thank You

Thank you for your interest in Rolex watches.

Your message has been successfully sent to your chosen Prestons showroom. One of our dedicated team members will be in contact with you as soon as possible. From all at Prestons, we look forward to welcoming you to one of our showrooms and further assisting you on your Rolex journey.

Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible.

and/or
Cancel

* Required

You May Also Like

Rolex Sky-Dweller

Sky-Dweller

Oyster, 42 mm, Oystersteel and white gold

 Rolex Lady-Datejust

Lady-Datejust

Oyster, 28 mm, Oystersteel and white gold

 Rolex Datejust 41

Datejust 41

Oyster, 41 mm, Oystersteel and white gold

 Rolex Oyster Perpetual 34

Oyster Perpetual 34

Oyster, 34 mm, Oystersteel

 Rolex Oyster Perpetual 28

Oyster Perpetual 28

Oyster, 28 mm, Oystersteel

 Rolex Oyster Perpetual 31

Oyster Perpetual 31

Oyster, 31 mm, Oystersteel
Rolex logo