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Since 1869

The Prestons story is as relevant today as it has been over the decades. Since the very beginning, our dedication to craftsmanship has been the driving force behind our reputation. Our heritage and experience is a true testament to the standards we uphold across our business.

Our Heritage

In 1869 Prestons of Bolton, originally located on the corner of Deansgate and Bank Street in Bolton, was founded by goldsmith James Preston. Throughout the 1970’s it was television advertising that truly created the national brand of Prestons of Bolton. The highly creative and powerful campaigns made the showroom the destination for fine jewellery.

Throughout the decades, couples travelled from all over the United Kingdom using the now famous strap line ‘It’s always worth a journey to the Diamond Centre of the North.’

Jewellery Design

The revolutionary marketing campaigns created by Gordon Duckworth truly embodied Prestons’ passion for bridal jewellery, especially the showroom’s famous selection of engagement and wedding rings. Wedding Ring World was then a department all of its own, where every pattern or style was available in all widths, a selection of metals and every popular size.

These years of experience in bridal jewellery allow us a privileged understanding of how to carefully craft both classic and contemporary engagement, wedding and eternity rings that will truly last a lifetime.

Today, our showrooms in Leeds, Wilmslow and Guildford ensure our clients’ experiences remain at the very heart of what we do and who we are. We feel incredibly privileged to continue to guide so many clients and friends through our exquisite bridal collections and create experiences as memorable as a visit to the iconic Prestons of Bolton.

Discover Our Jewellery Collections

Our Craftsmanship

Fine craftsmanship is a tradition that is still honoured at Prestons with in-house jewellers and designers who use time honoured skills alongside state-of-the-art technology to craft unique jewellery creations. Throughout the decades our showrooms have continued to build upon these skills as well as the comprehensive selection of jewellery services we provide.

Our rich heritage allows us to look back at the many jewellery pieces we have designed to celebrate our clients’ happiest memories, the engagements, weddings and many other special occasions. Our showrooms continue to capture the emotion behind each of these stories and to create truly unique jewellery designs that will be cherished forever.

Discover our Services

"I love what we do and I am extremely proud of the reputation we enjoy. Beautiful showrooms, the finest partnerships in the industry and superb teams in each of our stores, we look forward to welcoming you."

Karl Massey, Managing Director

The Finest Partnerships

Our showrooms continue to build upon our rich heritage and today partner with the world’s finest watch houses in Rolex, Patek Philippe and TUDOR. Our knowledgeable sales consultants have decades of experience between them and are always here to guide you through our comprehensive watch collections, answering any questions you may have.

Our Showrooms

Keep Exploring

At Prestons we pride ourselves on the overall experience we hope you enjoy when you visit one of our showrooms, whether that be for a special gift, a treat to yourself or someone you love or to utilise one of the specialist services we provide.

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Contact Us

When you contact our showrooms, whether that be through our website, by email or telephone, your journey with Prestons begins.

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Our Showrooms

150 Years of Exceptional Service & Value