The Audacity of Excellence - The Lady-Datejust

Here, we discover the Rolex Lady-Datejust, a classic women's watch, heir to the Rolex Datejust.
The premises illustrated are in the original location on the corner of Deansgate and Bank Street and after the death of James Preston in 1905, the business was inherited by his niece Gertrude Duckworth, a highly ambitious and pioneering retailer who recognised the potential for building the biggest jewellery store outside of London in the booming town of Bolton and so in 1912 this store was demolished.
As the economy prospered the business was now in the hands of the entrepreneurial Gordon Duckworth, who took the radical decision to market Prestons of Bolton nationally on both television and cinema. It was Gordon who coined the phrase "It's always worth a journey to Prestons of Bolton, the Diamond Centre of the North".
This was pioneering retailing and from the mid 1970's. Prestons of Bolton became one of the most famous jewellery stores in England with couples travelling from all over the UK to buy their engagement rings and wedding rings. The store became so busy that prospective customers were greeted and taken to the coffee lounge where they were given a ticket and when a salesperson was available their number was called. On one record Saturday in 1976, 168 wedding rings were sold.
Our stores continue to build upon our rich heritage and today partner with the world’s finest watch houses in Rolex, Patek Philippe and TUDOR. Our knowledgeable sales consultants have years of experience between them and are always here to guide you through our comprehensive watch collections, answering any questions you may have.
From detailed interviews with our watch specialists, to advice on choosing the perfect diamond engagement ring, our features page includes a selection of articles and guides for you to explore.
Our four showrooms in Guildford, Leeds and Wilmslow together showcase the world's finest watch houses in Rolex, Patek Philippe and TUDOR alongside exquisite fine jewellery and bespoke design services.
Over the years generations of families have become customers of Prestons and many have become friends. Today, our teams look forward to welcoming you to our showrooms in Surrey, Cheshire and Leeds.