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Baselworld 2017: The Watch That Conquered The Deep

30 March 17

Rolex is introducing the latest generation of its Sea-Dweller, a legend among professional divers’ watches...

At Baselworld 2017 Rolex has announced the introduction of the latest generation of its Oyster Perpetual Sea-Dweller, a legend among professional divers’ watches created 50 years ago in 1967. The Rolex Sea-Dweller is water resistant to 1,220 metres or 4,000 feet and features an innovation Chromalight display on its dial which pushes back the boundaries of visibility in dark environments. Both the Rolex Sea-Dweller and the Rolex Deep-Sea act as a symbols of Rolex’s extensive collaboration with diving professionals.

The new Sea-Dweller features a larger, 43 mm case and the new calibre 3235, at the forefront of watchmaking technology and employed for the first time in a Rolex Professional category watch. 

To enhance the reading of the date, it is equipped, also for the first time, with a Cyclops lens on the crystal at 3 o’clock. The dial bears the name Sea-Dweller in red, a reference to the first model.

Like all Rolex watches, the new Sea-Dweller carries the Superlative Chronometer certification redefined by Rolex in 2015 to ensure singular performance on the wrist.

Our Showrooms

Over the years, generations of families have become customers of Prestons, and many have gone on to become friends. Today, our teams look forward to welcoming you to our showrooms in Wilmslow, Guildford, Norwich and Leeds.

Prestons Guildford

Surrey

Our Guildford showroom, which is now located on the opposite side of the high street, is designed to reflect the architectural merit of the Edwardian building it now occupies. The store features newly extended spaces dedicated to the fine watch houses it showcases, alongside a comfortable lounge to allow our clients to explore our bridal and fine jewellery collections. Explore This Showroom

Prestons Wilmslow

Cheshire

Located in the heart of Wilmslow, this showroom features a selection of spaces dedicated to the fine watch houses it showcases. Of course, the bridal collections Prestons have always been famous for remain a prominent feature of the store and surround the famous Aquarium Bar which sits at its centre. Explore This Showroom

Rolex by Prestons, Leeds

Yorkshire

This showroom, located in Victoria Gate, features extensive Rolex showcases alongside a discrete VIP lounge. Every element of the interior design radiates the values of the Rolex crown: excellence, precision and attention to detail from louvre walls in walnut, to the careful calibration of colours and patterns within the fittings and furnishings. Explore This Showroom

Prestons Norwich

Norfolk

Located on the historic Norwich high street, Prestons Norwich has been expanded and redesigned to reflect the character of the building it has occupied for over 150 years. The showroom features collections by Patek Philippe, Rolex and TUDOR alongside our fine jewellery collections. Explore This Showroom
Guildford showroom