THE “PRESIDENTS’ WATCH”
The Rolex Day-Date launched in 1956 has many features that were at the time a world first. This most prestigious model was the first watch to display the date and the day, on the dial, written in full. Sixty years on, the Rolex Day-Date is available with the day displayed in a wide choice of languages.
The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date is available exclusively in 950 platinum or in 18ct gold. The bezel can be fluted, smooth/polished or, on the gem-set versions, arrayed in the most beautiful diamonds. A choice of unique dials in refined colours and textures enhances this timeless symbol of excellence.Read More
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* All prices are Rolex's suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.