The Oyster Perpetual

Datejust 31

Oyster, 31 mm, white gold and diamonds
Price on request
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Reference 278289RBR
Model Case Oyster, 31 mm, white gold and diamonds
Bezel Set with diamonds
Water-Resistance Waterproof to 100 metres / 330 feet
Movement Perpetual, mechanical, self-winding
Calibre 2236, Manufacture Rolex
Power Reserve Approximately 55 hours
Bracelet President, semi-circular three-piece links
Dial Paved, mother-of-pearl butterfly
Certification Superlative Chronometer (COSC + Rolex certification after casing)
Oyster, 31 mm, white gold and diamonds Wrist Image


The Rolex Datejust is arguably one of Rolex’s most recognisable model and has spanned the decades whilst retaining its traditional, classic and timeless appearance. The Datejust, available in 31mm, 36mm and in a new 41mm model, transcends changes in fashion to remain a key model in the Rolex collection.

Initially for men, the Rolex Datejust was equipped with a Jubilee bracelet created specifically for it and a fluted bezel, making it immediately recognisable as a Rolex. To this day it remains a pillar of the Oyster Collection, for both men and women.

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* All prices are Rolex's suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.