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Rolex

Datejust 31

Oyster, 31 mm, white gold and diamonds
£34,300.00 *
All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.
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Reference 278289RBR Model Case Oyster, 31 mm, white gold and diamonds Bezel Set with diamonds Water-Resistance Waterproof to 100 metres / 330 feet Movement Perpetual, mechanical, self-winding Calibre 2236, Manufacture Rolex Power Reserve Approximately 55 hours Bracelet President, semi-circular three-piece links Dial Pink set with diamonds Certification Superlative Chronometer (COSC + Rolex certification after casing)
Rolex watch wrist
Pink Dial

Pink Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.
Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct white gold

18 ct white gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Prestons' is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature aesthetic styles.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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